Course curriculum

  • 1

    Intro to Modern Marketing

    • Intro - Episode 1
  • 2

    Welcome to Modern Marketing

    • Overview & Terminology - Episode 2

    • Ad Set Rules - Episode 3
  • 3

    Marketing P's

    • The Marketing P's

    • The Marketing P's II
  • 4

    Tier Structures

    • Tier Structure Overview

    • Ad Strategy: Tier 1

    • Ad Strategy: Tier 2

    • Ad Strategy: Tier 3

    • Ad Strategy: Tier 4
  • 5

    Scale Your Business

    • Intro to Scaling

    • Examples of Successful Scaling
  • 6

    2nd Wave Marketing

    • What is 2nd Wave Marketing?

    • 2nd Wave: Nike Example

    • Timing the Market
  • 7

    Leveraging

    • What is Leveraging?

    • Creating Social Media Leverage

    • Working With Influencers
  • 8

    Next steps

    • Takeaway message

    • Reflection

    • Ways to Reflect & Maximise Efficiency

    • Getting Help